Pitti Uomo takes off amongst well clad men, a sign that bespoke is everything
Florence became the fashion haven for the well dressed buyers and celebrities who arrived to witness the men’s collections, created by some of the best fashion designers, tailors, and international brands, during the 93th edition of this prestigious fashion fair. Pitti Uomo.
The Pitti Uomo (in English, “Pitti Men”), is one of the world’s most important platforms for men’s clothing and accessory collections, and for launching new projects in men’s fashion. It’s held twice yearly in Florence, at the Fortezza da Basso.
On the occasion of the Pitti Uomo opening ceremony, the coveted Premio Pitti Immagine 2018 went to to Brooks Brothers. The Award will be given to Claudio Del Vecchio, chairman and CEO of Brooks Brothers, during the brand’s special event at Palazzo Vecchio, on January 11th.
The oldest retailer in the United States is celebrating 200 years of tradition and innovation. Brooks Brothers has been growing constantly ever since it was founded by Henry Sands Brooks in 1818. From a small family-owned clothing store at the corner of Catherine and Cherry Streets in Manhattan, it has become a legendary global brand. Brooks Brothers has developed, shaped and defined American style.
It was the first company to offer ready-to-wear clothing and its iconic items have been worn by generations of elegant and sporty men and women, including forty of the forty-five U.S. Presidents, Hollywood stars, creative talents and industrialists throughout the world.
The brand is a model of dedication to both the high quality of its merchandise and its customer relationships – an outstanding, internationally recognized example for its history and entrepreneurial values.
Shows such as Concept Korea and Bumuette dazzled buyers by its promise of a conceptual and fresh take on mens fashion.
Corneliani presented its F/W 2018-19 Collection in the Sala delle Grotte and the CC Collection Corneliani in the Sala Ottagonale; a double showcase designed to introduce the complete universe of the brand and its evolving style, coinciding with the presentation of the new corporate identity and the launch of the new digital platform;
Karl Lagerfeld unveiled the new men’s collection in the Sala dell’Orologio at the Costruzioni Lorenesi. The Made in Italy lifestyle brand Paul&Shark returned to Pitti Uomo to present a new vision and the A/W 2018-19 collection: the new Typhoon project, craftsmanship that meets high-tech, is an innovative proposal from both technological and stylistic points of view, also thanks to the collaboration with several international designers;
The launch of the new project Major Giovanni Allegri: the result of the union of manufacturing know-how and exclusive materials; an outerwear luxury collection made in Italy, conceived by a team of international designers.
Birkenstock presented in the Archivi its brand, the FW 2018 and debut a short film by Dan Tobin Smith; starting from Florence, Denham the Jeanmaker, denim cult brand designed by Jason Denham, celebrated its tenth anniversary with “A Decade of DENHAM,” a year-long program of events and collaborations, including a book; at Pitti Uomo (Padiglione delle Ghiaia), the brand unveiled three exclusive jean designs created together with Candiani.
Plus, Woolrich presented a film celebrated with a video-installation in the stand in which to immerse oneself in the history and places connected to the brand.
Nigel Cabourn X Peak Performance F/W2018 collection – “Remember the past to re-imagine the future” – inspired by the legendary 1963 Jim Whittaker’s ascent of Mount Everest, combination of Cabourn’s impressive archive and Peak Performance strong technical knowledge in ski and outerwear;_Kappa, the iconic sportswear brand, has chosen Pitti Uomo as global platform to present its new F/W 2018 Authentic collection: its signature mark is the famous OMINI banda;
presented its new F/W 2018 collection, a revolutionary environmentally friendly and sustainable development process for the treatment of denim: an eco-technological and innovative “way of life”.
The INTERNATIONAL WOOLMARK PRIZE WINNERS:
Matthew Miller and Bodice – representing the British Isles and India – were announced the winners of the menswear and womenswear 2017/2018 International Woolmark Prize, presented at a special event during Pitti Uomo at Stazione Leopolda in Florence. In addition, the USA’s DYNE was announced the winner of the inaugural Innovation Award.
The award was judged by a highly esteemed panel, including Amber Valletta, Elizabeth Von Guttman, Emanuele Farneti, Julie Davies, Livia Firth, Liya Kebede, Miroslava Duma, Nonita Kalra, Phillip Lim, Riccardo Vannetti, Sarah Mower and Stuart McCullough along with representatives from the International Woolmark Prize retail partner network.
More than 65 designers from more than 60 countries were nominated for this year’s award, with finalists representing six different regions around the world. The global finalists were SixLee and KYE (Asia), Blair Archibald and Harman Grubiša (Australia & New Zealand), Matthew Miller and Le Kilt (British Isles), L’Homme Rouge and David Laport (Europe), Antar-Agni and Bodice (Indian Subcontinent and Middle East) and DYNE and Zaid Affas (USA).
Both Matthew Miller and Bodice will each receive AU$200,000 to help support the development of their business. They will also receive ongoing industry mentor support, Woolmark certification for their winning collection and the opportunity to be stocked in some of the world’s most prestigious department stores and boutiques, including Boutique 1, Boon The Shop, David Jones, Harvey Nichols, Hudson’s Bay, Lane Crawford, LECLAIREUR, mytheresa.com, ORDRE, Parlour X, Ssense.com, Sugar and Tata CLiQ Luxury. DYNE will receive $100,000 along with commercial opportunities.