Mexico’s City trendy la Condesa neighborhood became the launching pad for TAG Heuers, special edition Formula 1 watch titled: Alec Monopoly. The Swiss avant garde watchmakers Christian Weissbach, who is the President of TAG Heuer for Latin America and the Caribbean and Karim Santiago, Director of TAG Heuer in Mexico, introduced the TAG Heuer special edition time piece inspired in the artist Alec Monopoly.
Since accepting TAG Heuer’s invitation as brand’s “Art Provocateur”, Alec Monopoly has immersed himself in each of the company’s creative processes, infusing them with his infectious fearlessness.
Alec transformed an art space into his workshop and guests got a closer look into his creative process. The artist was putting finishing touches to a canvas in tribute to the Mexican solidarity and strength after the devastating earthquake of September 2017.
A groundbreaking spirit is starkly evident in the Formula 1 model unveiled by the watch brand, which literally has the American street artist’s stamp all over it. Mr. Monopoly, the diminutive and debonair banker that the artist depicts in different scenarios, appears on the dial.
The watch’s brushed steel case, black rotating bezel and black rubber strap are deliberately understated to allow the dazzling colors of Alec Monopoly’s design to shine through. The case-back is engraved with the “ALEC” logo.
Alec Monopoly offered insight into his special edition: “I have always had a passion for watches and I was really looking forward to work with the TAG Heuer teams on my special edition. I’m so happy today to be able to present a piece in my own image that reflects my creativity.”
Jean-Claude Biver added: “Alec Monopoly was appointed as more than just an Ambassador; his role is that of ‘Art Provocateur’. This is a fully rounded partnership in which Alec is infusing the brand with his art and vision, and we are extremely proud of this first creation.”
A highly original and colorful piece in the image of Alec Monopoly, sure to seduce street art fans. #DontCrackUnderPressure
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