TOMMYNOWDRIVE” traveled to Milan with global brand ambassador Gigi Hadid

Global brand ambassador Gigi Hadid; and men’s and women’s runway looks are available across an ecosystem of immediately available channels in over 70 countries. The fully reinvented Spring 2018 TOMMYNOW experiential event fused fashion with motor racing activations, celebrating Tommy Hilfiger’s partnership with Mercedes-AMG Petronas Motorsport.

SPRING 2018 COLLECTION STATEMENT: The TOMMYNOW fashion experience roared into town with the greatest hits of the  Spring 2018 collection. It’s cool, confident and every look is instantly shoppable.


Tommy’s longtime love of racing, fusing our American heritage with modern athleticism for him and her. There are unique plays on proportion and shape; unexpected twists on our icons; and graphic interpretations of speed stripes, checkerboard and archival logos.

The branding of pioneering spirit is ignited by a partnership with Formula One World Champions Mercedes-AMG Petronas Motorsport, pushing the boundaries of immersive experiences while remaining accessible to all with the TOMMYNOW SNAP app.

COLLECTIONS: TOMMYNOW “DRIVE” marked the global launch of the Spring 2018 TommyXGigi capsule collection. The TommyXGigi collaborative collection celebrates speed – from Tommy’s love of motorsports to Gigi’s fast-paced lifestyle.

Following the success of the Fall 2017 TOMMYNOW event, the brand continues to democratize the runway and showcase looks from both HILFIGER COLLECTION men’s and women’s.



Over 2,000 guests, including consumers, press, buyers, VIPs and industry influencers, were invited to enjoy inspiring, unexpected fashion experiences.

Guests were immersed into the high-energy world of TOMMYNOW “DRIVE” through a futuristic, high-octane tunnel and portrait station surrounded by real-life sounds of Formula One racing, courtesy of Bose speakers, and speeding LED light installations.

They experienced the thrill of motor racing at the F1 Race Simulator and F1 Pitstop Challenge, both courtesy of Mercedes-AMG Petronas Motorsport.