Pitti Uomo: An amazing fete in mens fashion, and the business behind it

Di Corneliani, Brooks Brothers, Cavalli took part in the world’s most important platform for men’s clothing and accessories.  This event which launches new projects in men’s fashion was an eye full of tailor hip proposals.  Pitti Uomo is one of the best fashion fairs, bar none.

Collections such as UNDERCOVER by Jun Takahashi,  Magliano and Ermenegildo Zegna cut to the chase with defined silhouettes for 2018-2019.

International Woolmark Prize 2017/2018 - Show & Winner Announcement
Opening of International Woolmark Prize Show

The first edition of Pitti Uomo was held in Florence in September 1972.

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The exhibition provided a platform for raising the profile of Italian designers and now has achieved international stature as a leading fashion fair.

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Pitti Uomo is credited with making dandyism acceptable to a wider audience…

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Brooks Brothers

The four days of Pitti Immagine Uomo ended with excellent results in terms of the figures and quality of the content present at the Fortezza da Basso and in other venues were shows were taking place..

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SPECIAL PROJECT PITTI UOMO

The edition registered a significant increase (+2.5%) compared to last January, making a total of almost 25,000 buyers at the fair (over 600 more than a year ago), and an overall number of visitors that exceeded 36,000, as expected.

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The amazing runways went hand in hand with excellent coordination and A plus production values.

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There was a lot of interest and exceedingly positive feedback from press and buyers for the new features at the Fortezza da Basso – such as the Athlovers project in collaboration with Reda, Guest Nation Finland, the up-and-coming brands in the Tokyo Fashion Award, as well as this edition’s many premieres and debuts in the various fair sections – and for the program of special events (the catwalk show by the special guests Undercover and TAKAHIROMIYASHITATheSoloist, the Brooks Brothers special event marking the brand’s 200th anniversary, the fashion shows by M1992 and  Magliano, the finale of the International Woolmark Prize, the Concept Korea event with the catwalk shows by Beyond Closet and Bmuet(te), the presentation of the collection of the cult magazine 032c, the Les Benjamins performance, the opening of the Gucci Garden, the Lanificio Luigi Ricceri event at the Galleria dell’Accademia, and much more.

International Woolmark Prize 2017/2018 - Show & Winner Announcement
On stage at the International Woolmark Prize 2017/2018 on January 9, 2018 in Florence, Italy.
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David Laport

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