Cartier’s legendary THRILL PARTY was a themed design exhibition held at the Salone del Mobile in Milan

MILAN, ITALY - APRIL 16: Dancers perform during the Cartier Legendary Thrill, Cocktail Party on April 16, 2018 in Milan, Italy. (Photo by Jacopo Raule/Getty Images for Cartier)

Cartier celebrated the launch of the Santos de Cartier watch to convey the bold and fearless spirit of the Maison at its Cartier Legendary Thrill party hosted by Cyrille Vigneron, CEO of Cartier International and Francois Marc- Sastre, Managing Director of Cartier South East Europe.

Cartier Legendary Thrill, Cocktail Party

An outsatnding pop up structure set on the grounds of the neoclassical Arco della Pace, served as a symbol that explores the theme of exposed technology, engaging both citizens and visitors.

Cartier Legendary Thrill, Cocktail Party

The project was designed for Cartier by the leading European creative studio Giò Forma.

Cartier Legendary Thrill, Cocktail Party

A 60-meter long transparent gallery (the same distance flown by Santos in his revolutionary 1906 take off).

Cartier Legendary Thrill, Cocktail Party
MILAN, ITALY – APRIL 16: Dj Federica Monti performs during the Cartier Legendary Thrill, Cocktail Party on April 16, 2018 in Milan, Italy. (Photo by Vittorio Zunino Celotto/Getty Images for Cartier) *** Local Caption *** Federica Monti

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The amazing space hosted  revealing instalaltions, designed to make the immaterial visible.

The guest list was a fascinating mix such as Bianca Brandolini d’Adda, Elisa Sednaoui Levante Candela Pelizza Erika Boldrin Tamu Mc Pherson Alessandra Airo’ Maurizio Cattelan Benedetta Mazzini Neil Barrett Ennio Capasa Sara Rossetto Denni Elias and  Enrico Bartolini.

Guests were entertained by International DJ Martin Solveig.