Selena Gomez’s first design collaboration with PUMA, is the highly anticipated Phenom Lux—a shoe that is made to stand out and help out. Designed for training, but styled for slaying, Phenom Lux allows women not only to perform, but also take action.
For this important first design collaboration between Selena and PUMA, the Phenom Lux and socks will benefit the Lupus Research Alliance, the world’s leading private founder of Lupus research, which fosters scientific advancement by pushing limits and shepherding new discoveries into potential treatments with the ultimate goal of finding a cure for Lupus.
The Phenom Lux will be a highly exclusive drop, released in limited quantities worldwide, the stylish shoe is an elevated take on Puma’s newest Phenom silhouette. It merges true performance benefits with a fashion forward look. The IGNITE foam and forefoot zones create superior energy return, giving women the power to make their move.
And since Selena loves simplicity, mixed with a touch of bling, the shoe sports a sophisticated, white leather upper with gold details and a removable anklet. Additionally, a set of peacoat and white transparent, window pane socks will be available to match the shoe, transforming purchases into global change.
“It’s been really fun to work so closely with PUMA on the design of this shoe. I’m also proud to partner with them in helping to affect lives and bring attention to a cause that is very important to me personally,” says Selena Gomez.