KARL LAGERFELD and ModelCo celebrated the global launch of their limited-edition color cosmetics collection, with a guerrilla-style activation in Paris.
A mob of 100 KARL LAGERFELD + MODELCO “Beauty Butlers” traveled to iconic landmarks throughout the city — including the Eiffel Tower, Les Tuileries, Champs Elysées, Saint-Germain-des-Près, Montparnasse and Opéra — all wearing custom-designed helmets with a 3D cartoon reinterpretation of Karl Lagerfeld.
This design is also a key element in the collection, and appears on the LIP LIGHTS Lip Gloss, one of the hero products.
The butlers’ final performance took place at Place Vendôme in front of the Hotel D’Evreux where the official launch event took place. The entire space was transformed with hot pink decor and installations.
Featuring more than 50 products, the limited-edition collection is now available through KARL LAGERFELD stores and MODELCO.COM, and key exclusive retailers: Nordstrom in the US; in Europe at Douglas, Nocibe, Cult Beauty and Galeries Lafayette; and in the Middle East at selected retailers.
VIP Guests included Kaya Scodelario, Caro Daur, Dilone, Mrs Bella, Sananas, Samar Siraqui de Buttafoco, Jaad Belgaid, Rafael Miller, Tarik Lakehal, Vanessa Axente and Ines Rau.
Fashion icon Karl Lagerfeld is globally renowned for his cutting-edge, aspirational and relevant approach to style. Under his creative direction, the KARL LAGERFELD fashion house is rooted in a DNA that’s accessible-lux and cool; its signature aesthetic combines timeless classics with a modern, rock-chic edge.
KARL LAGERFELD’s portfolio includes ready-to-wear for men and women, childrenswear, bags and small leather goods. Additional collections include watches, eyewear, footwear, perfumes, candles and fashion jewellery. In 2016 the company launched bridal fine jewellery and KARL LAGERFELD PARIS, which brings Parisian-inspired styles to North America.
KARL LAGERFELD’s expanding network includes over 95 mono-brand points of sale worldwide, plus a premium wholesale presence in Europe, the Middle East and Asia. The global flagship store on KARL.COM reaches 96 countries and reflects KARL LAGERFELD’s expertise in engagement through digital innovation.
For 15 years, ModelCo has committed to smart beauty innovation, developing award-winning self-tanning, cosmetic and natural skincare collections. Based in Sydney Australia, ModelCo is the creation of former model agent Shelley Sullivan (nee Barrett) who, after working with models, makeup artists and celebrities, saw a niche in the market for innovative, multipurpose beauty solutions. In a world of pink, ModelCo conquers, taking reign through creating first to market innovative beauty products.
With its dominance in both beauty and fashion, ModelCo teams up with international celebrities and brands, its signature hot pink contagious energy flowing globally to create collaborations of quality and glamour. ModelCo has achieved cult status through its numerous celebrity ambassadors and collaborations including Elle Macpherson, Dannii Minogue, Rosie Huntington-Whiteley and Hailey Baldwin.