To celebrate the launch of the new Sunlight Escape High Jewelry collection, Piaget transformed the iconic Palais d’Iéna in the heart of Paris into a glowing sunlit destination, a place where summer sun never ends and nights have the bright intensity of day.
Guests including Piaget International Brand Ambassador Jessica Chastain, Face of the Campaign Doutzen Kroes and model Coco Rocha escaped the hustle and bustle of Paris to join Piaget on an immersive journey where they experienced the many colours and reflections of the sun that inspired the new collection of flamboyant and radiant women’s jewellery creations.
From sunrise to sunset, from golden hours to boreal night lights, the path of the sun was represented in six distinctive chapters with a Sunlight Escape master of ceremonies guiding guests through each experience. During the Sunrise cocktail hour, as golden sunlight filled the iconic Parisian palace, guests captured the mood of the night in photos inside a mirrored gold cave.
Models walked out wearing the dazzling new Sunlight Escape creations. The Golden Hour ushered guests into a spectacular warm gold dining room for the start of the seated dinner. The main course and a second fashion show followed during the Sunset, as the dining room basked in pink and orange light like the final rays of sunshine. During the Blue Hour, dessert was served below the blue and sparkling gold twilight sky.
One of the highlights of the evening was the “Piaget Lucky Fishing Game” where guest could literally “fish” for Piaget diamonds. In the final chapter of the Sunlight Escape journey, neon light installations in blues and greens, and silver balloons created an atmosphere evoking the mysterious and captivating Borealis lights. Guests danced late into the night to the beats of legendary DJ and chart-topping recording artist Bob Sinclair, because in the world of Piaget light never stops and the party goes on.