MERT & MARCUS to be honoured with the ISABELLA BLOW AWARD at the Fashion Awards 2018 in partnership with SWAROVSKI

The British Fashion Council today announces that Mert Alas and Marcus Piggott will receive the Isabella Blow Award for Fashion Creator at The Fashion Awards 2018 in partnership with Swarovski.



Celebrating their 25th year anniversary this year, Mert and Marcus will be honoured at the ceremony on Monday 10th December at the Royal Albert Hall in London for their invaluable contribution to the global fashion industry.


Since creating their first collaborative images in 1994, Mert and Marcus have become one of fashion’s most sought-after photographer duos.


Often described as “one of the names to define the birth of digital fashion photography”, the duo has helped shape the global image of renowned brands such as Calvin Klein, Givenchy, Gucci, Louis Vuitton, Missoni, Miu Miu, Roberto Cavalli and Versace and worked with prestigious magazines such as LOVE Magazine, Self Service, Vanity Fair, Vogue and W Magazine.


Over the years, the pair have shot many iconic campaigns and editorials with celebrities including Angelina Jolie, Gisele Bundchen, Kate Moss, Lady Gaga, Madonna, Naomi Campbell and Rihanna.


Their photographs encompass a wide range of influences and styles. Often inspired by fantasies, dreams and beauty within dark characters, they are renowned for their use of digitized augmentation of images and their fascination for strong, powerful and confident women or as they like to describe them “powerful women, women with a meaning, you-don’t-have-to-talk-too much-to-tell-who-you-are kind of women”.



Not afraid of provocation, their imagery often focuses on the human body, with a unique style and storytelling, which makes women feel comfortable, confident and glorifies their strong characters.