Mercedes-Benz se enorgullece de asociarse como socio elite del New Zealand Fashion Week.

El evento de moda líder en Nueva Zelanda, que establece el punto de referencia económico y de aspiración para la industria de la moda del país lanzó al ruedo talentos que ya se encuentran pautados para presentarse durante la semana de la moda en Nueva York.

AUCKLAND, NEW ZEALAND – AUGUST 30: A model poses backstage ahead of the Trelise Cooper show during New Zealand Fashion Week 2018 at Viaduct Events Centre on August 30, 2018 in Auckland, New Zealand. (Photo by Michael Ng/Getty Images)

AUCKLAND, NEW ZEALAND – AUGUST 29: A model walks the runway during the Jarrad Godman Contemporary Salon show during New Zealand Fashion Week 2018 at Viaduct Events Centre on August 29, 2018 in Auckland, New Zealand. (Photo by Stefan Gosatti/Getty Images)

AUCKLAND, NEW ZEALAND – AUGUST 29: A model walks the runway during the Kiri Nathan show during New Zealand Fashion Week 2018 at Viaduct Events Central on August 29, 2018 in Auckland, New Zealand. (Photo by Stefan Gosatti/Getty Images)

Desde sus inicios hace unos nueve años el MBFWNZ promueve la creatividad, y la innovación de talento en  diseñadores locales y es, sin duda, el evento más elegante del país.

AUCKLAND, NEW ZEALAND – AUGUST 30: A model walks the runway in a design by Nichola Te Kiri during the Miromoda Showcase show during New Zealand Fashion Week 2018 at Viaduct Events Centre‎ on August 30, 2018 in Auckland, New Zealan (Photo by Stefan Gosatti/Getty Images) *** Local Caption *** Nichola Te Kiri

La Semana de la Moda ofrece a los diseñadores la plataforma sobre la cual construir su identidad, mostrando algo sobresaliente e inspirador.

AUCKLAND, NEW ZEALAND – AUGUST 30: A model walks the runway during the Trelise Cooper show during New Zealand Fashion Week 2018 at Viaduct Events Centre on August 30, 2018 in Auckland, New Zealand. (Photo by Stefan Gosatti/Getty Images)

AUCKLAND, NEW ZEALAND – AUGUST 30: A model walks the runway during the Trelise Cooper show during New Zealand Fashion Week 2018 at Viaduct Events Centre on August 30, 2018 in Auckland, New Zealand. (Photo by Stefan Gosatti/Getty Images)

AUCKLAND, NEW ZEALAND – AUGUST 30: A model walks the runway during the Trelise Cooper show during New Zealand Fashion Week 2018 at Viaduct Events Centre on August 30, 2018 in Auckland, New Zealand. (Photo by Stefan Gosatti/Getty Images)

MBFWNZ brinda  la oportunidad de pensar más allá de la funcionalidad y editar colecciones para obtener la máxima visibilidad y el reconocimiento internacional.

Posiblemente ahí yace el secreto del éxito del evento, y es que mas allá de ser un evento local sus organizadores han pasado el trabajo de que el evento sea un trampolín repleto de contactos para que sus protagonistas hagan un crossover y amplíen sus cartera de clientes, cosa que no ocurre en otros eventos que presumen ser semanas de la moda.

AUCKLAND, NEW ZEALAND – AUGUST 30: Damian McKenzie of the New Zealand All Blacks poses backstage during the Jockey show during New Zealand Fashion Week 2018 at Viaduct Events Centre on August 30, 2018 in Auckland, New Zealand. (Photo by Michael Ng/Getty Images) *** Local Caption *** Damian McKenzie

AUCKLAND, NEW ZEALAND – AUGUST 30: Logan Dodd poses backstage ahead of the Jockey show during New Zealand Fashion Week 2018 at Viaduct Events Centre on August 30, 2018 in Auckland, New Zealand. (Photo by Michael Ng/Getty Images) *** Local Caption *** Logan Dodd

Aquí, el negocio es una asociación, entre los creadores del evento  la marca Mercedes Benz y los diseñadores de Nueva Zelanda.

Diseñadores como: La colectiva New Gem Emerging, Lela Jacobs, el grupo novel del NZFW, Kiri Nathan, y Jarrad Goodman son marcas que se han abierto camino en Australia, Europa, Asia y ahora en Nueva York.

AUCKLAND, NEW ZEALAND – AUGUST 29: A model walks the runway in a design by Caitlin Crisp during the NZFW The Graduate show during New Zealand Fashion Week 2018 at Viaduct Events Centre on August 29, 2018 in Auckland, New Zealand. (Photo by Stefan Gosatti/Getty Images)

AUCKLAND, NEW ZEALAND – AUGUST 29: A model walks the runway during the Kathryn Wilson show during New Zealand Fashion Week 2018 at Viaduct Events Centre on August 29, 2018 in Auckland, New Zealand. (Photo by Hannah Peters/Getty Images)

AUCKLAND, NEW ZEALAND – AUGUST 29: A model walks the runway during the Kathryn Wilson show during New Zealand Fashion Week 2018 at Viaduct Events Centre on August 29, 2018 in Auckland, New Zealand. (Photo by Stefan Gosatti/Getty Images)

AUCKLAND, NEW ZEALAND – AUGUST 29: Entertainers walk the runway during the Kathryn Wilson show during New Zealand Fashion Week 2018 at Viaduct Events Centre on August 29, 2018 in Auckland, New Zealand. (Photo by Michael Ng/Getty Images)

AUCKLAND, NEW ZEALAND – AUGUST 29: A model walks the runway in a design by Caitlin Crisp during the NZFW The Graduate show during New Zealand Fashion Week 2018 at Viaduct Events Centre on August 29, 2018 in Auckland, New Zealand. (Photo by Stefan Gosatti/Getty Images)

AUCKLAND, NEW ZEALAND – AUGUST 29: A model walks the runway during the Kiri Nathan show during New Zealand Fashion Week 2018 at Viaduct Events Centreâ on August 29, 2018 in Auckland, New Zealand (Photo by Fiona Goodall/Getty Images)